Our Vision

Simply Elevated & Effortless

We create and curate elevated, everyday staple pieces that embody the timeless, sophisticated, and effortless style of the modern-day woman.

Our mission is to make women feel more confident and at their very best, through style that feels empowering. 

Moyoura model wearing jewelry

Our Story

Our brand story began in Seoul, South Korea, the place where our founder was born. Inspired by the fashion, design, and cultural trends of Seoul, she embarked on a journey to create and build a brand that embodies the modern, youthful, and sophisticated energy and spirit of Seoul.

Through her journey, she found that Seoul has a strong community of young, female independent designers and artisans who design and create high-quality jewelry, bags, and apparel. We partner and collaborate with these female designers and artisans who embody and embrace the Moyoura philosophy of effortless style through elevated pieces.

Our Commitment to Craftmanship

We believe elevated and effortless style starts with high-quality materials and craftsmanship with attention to detail. All of our jewelry is made with 925 sterling silver.


Since the 1960s, Jongno has been a prominent jewelry district of Seoul, South Korea. The Jongno Jewelry District is filled with jewelry artisans, studios, and markets. Each piece of our jewelry is carefully handcrafted by our independent designer and artisan Yoo Mi Ha at her OUND Studio located within the heart of Jongno. Each design is handcrafted in small batches, which is why it is common to see a wait list for some of our products. Yoo Mi and our MOYOURA team work very closely on the product design, details and creation of each piece. 

Moyoura handcrafted jewelry making process